CIOsynergy's opening keynote John Sculley is one of America’s best-known business leaders, with one foot in the storied history of Apple technology and the other planted firmly in 21st century innovations that change the way the world does business. Few entrepreneurs have been as successful across so many fields as Sculley. His success stories include telecommunications, financial services, healthcare, high technology, Internet services, consumer marketing, and IT supply chain.
John Sculley was Pepsi-Cola Co’s youngest CEO leading the firm to become the largest selling consumer packaged goods in America.In 1982 Steve Jobs was building the first Macintosh computer and Steve believed the future of computing would be shaped by ease-of-use and he recruited John Sculley to Apple as CEO to teach Apple how to do big brand experience marketing. The Macintosh introductory TV commercial at the 1984 Super Bowl became the most famous advertising campaign of all time. 10 years later, when John Sculley left Apple, Macintosh was the largest selling personal computer in the world. During his ten years at Apple, he launched Desktop Publishing and the PowerBook, the most successful notebook computer at that time. Revenue was up 1000% over Sculley’s decade with Apple, and Apple was the most profitable personal computer company in the world.
Since leaving Apple, John and his Sculley Brothers Family Office has helped many high technology serial entrepreneurs build some of the most disruptively innovative technology enabled firms. These include MetroPCS, HotWire, NFO Research, Intralinks, and Credit Trade.
Currently, John is mentor and investor in mobility and Big Data analytics; consumerization of healthcare; data base marketing; IT supply chain; and emerging market financial services.